Alternatives To Nursing Homes
Finance >
According to the U.S. Census Bureau, by 2050 more than 20% of the American population will be above the age of 65. This translates into 88 million people. The nation's 90-and-older population has nearly tripled over the past three decades to roughly 1.9 million in 2010. This number is expected to quadruple over the next four decades. Elderly people need different levels of care, and therefore require different facilities. The market is opening up for seniors and their families looking for...
The Differences Between Bribery And Lobbying
Finance >
Critics of lobbying suggest that it's bribery in a suit. A bribe giver usually gives an offer of money "under the table" in order to subvert standard processes. This could be paying a tax officer to clear reports with under-reported revenue or sending goods without an invoice. Walmart has been accused of bribing government officials in Mexico to obtain new permits faster in order to open stores sooner.
The SEC charged Johnson & Johnson under the Foreign Corrupt Practices Act (FCPA). Johnson &...
3 Industries That Lost Focus
Finance >
Take your eye off the ball long enough and you will slip up. This is especially true of several once vibrant industries. Fueled by innovation, technology, fantastic design and out of the box thinking, many industries reaped rich rewards. They helped the economy grow and were known the world over for their superior products. Then they grew complacent. They lost focus and left the door open for competition from other countries. Once the pillars of the economy, they have either started their...
Social Media Advertising Done Wrong
Finance >
To be fair, social media advertising is tough. It is largely unchartered territory. Social media by itself is hugely popular, with its followers growing by the day. However, not everyone is getting the marketing right. The key to effective social media marketing is engagement. The businesses that are getting it right are engaging consumers in meaningful ways. Red Bull, Petco, Threadless and Skittles are all examples of social media advertising done right.
Petco, for instance, encourages its...
Tiny Design Tweaks That Make Millions For Companies
Finance >
Tiny changes, big money. Design changes in existing products can mean big bucks for their companies, since they satisfy a need for consumers. In other cases, it's because they want consumers to buy an upgraded version of a product they already own. Minor design changes could mean a completely new set of consumers or an expansion in the current customer base. In most cases, many of these incremental changes have benefited their producers several times over.
Apple
Recently, Apple's iPhone 5...