Venkat,
I copied a recent oil futures curve (from our XLS), as of mid-June:

This is contango (btw, per cost of carry, this implies that cost of financing + storage cost of oil exceeds the convenience yield of ownership). Let’s just assume the start of one of the red arrows is the 1-year future price of oil: the June 2010 futures price. So say the spot (June) = $65 and in June 2009, the June 2010 future price (+ 1 year maturity as of June 2009) = $80. Now, like MG, you enter a long position in the June 2010 oil futures
Now go forward in time, say three months. But also, let’s just assume this forward curve does not shift; i.e., in Sept 2009 (+ 3 months), the spot price of oil is $65 and there is the same contango forward curve (i.e., the spot price has not moved and the shape of the forward curve is exactly the same). What is the situation with your forward contract? It is now 9 months to maturity (12 - 3 months elapsed). You still are long June 2010 oil, but down from 12 months to 9 months.
If the curve is in the same exact contango, notice that your futures price must be lower; e.g., maybe $75. Notice this is necessary due to the basis convergence between forward and spot. So, we say, in contango, the roll return (i.e., if you close out this position, you will lose $80 - $75 = loss of $5) is negative.
....and, this is similar to the problem confronted by Metallgesellschaft: because the long, short-term futures were marked-to-market (key difference between futures and forward), the loss was immediately booked, but the gains on short-position, long-term forwards were not booked, so big paper losses in short run caused funding liquidity crisis…hope this helps - David